The International Film Festival Rotterdam (IFFR) is an annual film festival held at the end of January in various locations in Rotterdam, the Netherlands. Since its foundation in 1972, it has maintained a focus on independent and experimental filmmaking by showcasing emerging talents and established auteurs. The festival also places a focus on presenting cutting edge media art and arthouse film, with most of the participants in the short film program identified as artists or experimental filmmakers. IFFR also hosts CineMart and BoostNL, for film producers to seek funding. The IFFR logo is a stylized image of a tiger that is loosely based on Leo, the lion in the MGM logo.